Saturn Corporation was established in 1985 as a subsidiary of General Motors (GM). It was created as a separate brand with a unique identity and customer-focused approach, aiming to compete with Japanese imports and rejuvenate GM’s reputation for quality and innovation. The Saturn S-Series was the first model line introduced by the brand in 1990. The S-Series gained popularity and became a symbol of Saturn’s commitment to quality and value. In 2003, Saturn introduced the Saturn Ion, a compact car designed to appeal to a younger demographic.
Saturn expanded its lineup to include SUVs. The Saturn Vue, introduced in 2002, was a compact SUV, while the Saturn Outlook, launched in 2006, was a larger crossover SUV. The Saturn Sky, introduced in 2006, was a stylish two-seat convertible sports car. Unfortunately, Saturn faced financial challenges, and in 2009, General Motors announced the discontinuation of the Saturn brand as part of its restructuring efforts following the global financial crisis. The last Saturn vehicle, an Aura sedan, rolled off the assembly line in 2009.